Jamie Woon — Coming to America

The Voice American Audiences Haven't Heard Yet — Until Now

Jamie Woon has spent a decade earning critical acclaim in the UK. Now he's bringing his singular blend of soul and electronic music to US stages for the first time. If you trust your own ear, this is the introduction you've been waiting for.

A Discovery, Not a Debut

Woon isn't starting from zero. He's arriving with two acclaimed studio albums, a co-production credit alongside Burial on 'Night Air', and two new singles released in July 2025. America is simply catching up.

Soul and Electronic — Without Belonging Fully to Either

Jamie Woon occupies the space between neo-soul and post-dubstep where the most devoted listeners already live. His voice carries the warmth of classic soul over production that rewards close attention. New singles 'Heavy Going' and 'A Velvet Rope', released July 2025, signal active creative momentum — this is not a nostalgia tour.

  • 'Heavy Going' and 'A Velvet Rope' out now
  • Mirrorwriting (2011) and Making Time (2015) — two acclaimed studio albums
  • Genres: electronica, R&B, trip hop, neo-soul, downtempo
  • BBC Sound of 2011 poll — placed fourth

What a Successful US Campaign Looks Like

These are the outcomes we're working toward — concrete, measurable, and grounded in what Woon's music and story can genuinely deliver.

Tour Dates Confirmed and On Sale

The primary goal is getting Woon booked into US venues. Mid-size rooms in cities where his audience already lives — the same cities where James Blake and Sampha have found their footing.

Streaming Uplift in US Markets

Awareness converts to listens. We're tracking streaming growth on 'Night Air', 'Heavy Going', and 'A Velvet Rope' in US markets as a direct measure of campaign reach among the right listeners.

US Press Coverage

Pitchfork, The FADER, NPR Music — the titles that matter to this audience. Woon's credentials and the new singles give editors a genuine story to tell, not a press release to file.

A Community Activated Before the First Date

The Burial fanbase, music subreddits, editorial playlists, word of mouth — the channels where this audience actually discovers artists. Name recognition built before tickets go on sale means faster sellthrough when they do.

How We Work on This Campaign

We're a non-profit, and we're fully transparent about where every dollar goes. Here's what working with us on the Jamie Woon US campaign actually involves.

Booking and Routing Strategy

Identifying the right venues, markets, and support structures for a first US tour — prioritising cities with proven audiences for electronic soul and mid-size venue culture. Every decision is made with sellthrough in mind, not just ambition.

Audience-First Campaign Planning

We build awareness inside the communities where Woon's future fans already are — Burial listener graphs, editorial playlist pipelines, music press relationships, and the corners of the internet where taste-makers actually talk. No scatter-gun spend.

Transparent Budget Reporting

As a non-profit, we account for every dollar allocated to this campaign. You'll know what was spent, where it went, and what it returned. No opaque agency margins — just clear reporting against agreed KPIs.

Label Coordination and Asset Management

We work in close coordination with PMR Records to ensure all campaign materials, approvals, and asset requirements are met. The Burial co-production is handled with the precision the brief requires — a genuine credential, not an overstatement.

About This Campaign

Jamie Woon is one of the most distinctive voices in British soul and electronic music. This campaign exists to make sure American audiences finally get to hear him.

Woon's debut album Mirrorwriting charted across six European countries in 2011. His voice — and the production sensibility behind it — sits in the exact space that American listeners aged 25 to 40 already inhabit, even if they haven't encountered him yet. The Burial co-production on 'Night Air', the BRIT School background, the two new singles released in July 2025: the credentials are there. The audience is there. The work is connecting them.

This is not a nostalgia campaign and it is not a cold introduction. It is the arrival of an artist who has been doing the work for over a decade, now ready to perform it in rooms that are ready to receive it.

We are a non-profit organisation. Every dollar raised and allocated to this campaign is accounted for and reported transparently. Our interest is in the music and the audience — nothing else.

Questions Worth Asking

Why hasn't Jamie Woon toured the US before?

A combination of timing, an injury that interrupted his momentum after Mirrorwriting, and the natural rhythms of an artist who takes his time between projects. The July 2025 singles signal that the moment is now — and the US market is ready in a way it may not have been in 2011 or 2015.

Is this a Burial project or a Jamie Woon project?

'Night Air' was co-produced by Woon and Burial — a genuine collaboration, not a Burial release. Woon is his own artist with two studio albums, a distinct voice, and new music out now. The Burial association is a credibility signal, not the whole story.

Where does the money go, and who is behind this campaign?

We are a non-profit, and we are fully transparent about every dollar allocated to this campaign — booking, promotion, press, and audience development. You can ask us directly and we will show you. There are no hidden margins.

Will there be new music alongside the tour?

'Heavy Going' and 'A Velvet Rope' were released in July 2025 and are the entry point for new and returning listeners right now. Whether additional new material accompanies the tour has not been confirmed — we will communicate any updates as they are available.

Let's Bring Jamie Woon to America

If you're a promoter, venue, press contact, or listener who wants to be part of this — get in touch. Tour dates, press enquiries, and booking conversations all start here.

Jamie Woon

Get started today

Tell us about your Jamie Woon goals. We'll get back to you shortly.

Step-By-Step

Walk through each step at your own pace.

1.Step 1

Describe this step.